Nowadays, Rammstein are widely known for their strong, provocative and powerful imagery. Early on, the band members realized that aesthetics mattered and would be useful to generate interest.
In 1995, Herzeleid and its front cover showing the muscular band with barenaked torsos caused a controversy in Germany. Combined with their similar appearance onstage, journalists accused them of glorifying nazism. Despite the songs having a completely different meaning, this was always brought up in reports to make the band and their motifs look shady. At least the band got talked about and got propelled to a wider audience by name, because bad promotion is still promotion in the end.
Here are some photos of the band's beginnings.
To see more pictures related to Rammstein, feel free to consult the gallery of RammsteinWorld.com.